The platform is rolling out a new feature that enables them to cut down on the quantity of AI-made content appearing in their streams. This move comes as the platform announced that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
The new functionality is being tested over the coming weeks before a widespread launch. This shift comes amid a rise in content created by AI, driven by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that almost 10% of the fastest-growing channels on another major platform only show AI-generated videos. A considerable share of this content is classified as “AI slop”, a term for inferior, factory-style content that is often nonsensical or surreal.
Our research shows that numerous viewers enjoy content created using AI tools, including digital art to educational videos, and we want to give people the ability to see more or less of that, according to their own preferences,” commented a spokesperson.
Scale of AI Content
The service announced that there are currently 1.3 billion videos on its app tagged as AI-generated. Overall, over 100 mn media items are submitted to the platform daily, making AI-generated material a relatively small portion of its total content library.
Customizing Your Feed
Users will be capable of limit or boost the amount of AI-generated videos they see by accessing the topic control option in the application and picking “AI-generated content”. Additional categories that are already be adjusted under the setting include politics, clothing, beauty, and dance.
Platform Guidelines
Its guidelines require creators to identify “realistic” AI-generated content, and it forbids dangerous fake videos of public figures or emergencies. Any authentic-looking AI video that is unmarked can be taken down under its community policies.
Additionally, the platform will from now on add an artificially created watermark to content created with its built-in AI features, or flagged by an cross-platform project for recognizing AI-generated material. This action is aimed to stop users from seeking to bypass the tagging system.
AI Literacy Programs
The company is also establishing a $2 million awareness program for professionals and organizations to produce informative material about responsible artificial intelligence. This initiative will assist charitable organizations specializing in teaching programming and robotics.
Content Safety Approach
The platform has justified its moderation strategy, amid debate over intentions to cut jobs for a large number of safety staff in the UK. TikTok is planning to reduce 439 jobs in its content moderation team in London, with labor groups and internet security professionals voicing alarm that people are being substituted by machine-led review.
A company official stated that human moderation would continue to be important, but AI can safeguard staff by eliminating the most distressing content prior to it is viewed by people. The platform announced a significant reduction in explicit and harmful content reviewed by safety staff over the past year due to intervention by its AI tools.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s extremely critical to limit contact with dangerous material as swiftly, which is the area in which a lot of the machine support is really helping us operate efficiently.”
